Double-date campaigns like 11.11 and 12.12 can multiply orders in a single day. Prepared shops get the sales and the good reviews; unprepared ones get late shipments, stock-outs and a falling rating.
2–4 weeks before: plan stock
Look at last campaign's sales and estimate units per product this time
Re-order best-sellers early enough to cover production and shipping
Count physical stock and make it match every platform
Pick your traffic-driver products and bundles that raise basket size
1–2 weeks before: promotions and listings
Register for each platform's campaign before the deadline
Set up vouchers and promo prices in advance, then double-check them
Refresh product photos and descriptions
Plan live sessions or content before and during the day
Back office: packing and shipping
Stock enough boxes, cushioning and tape for the expected volume
Move best-sellers where they're quickest to pick
Confirm courier pickup times and cut-offs
If you can't pack it all yourself, talk to a fulfillment provider ahead of time, not on the day orders overflow
On the day: watch in real time
Keep an eye on best-seller stock, answer chats quickly and tell customers about any delays. Good communication protects reviews even on the busiest day.
After: keep the lessons
Note total sales, what sold out first and what went wrong, and use it to plan the next campaign.
A good campaign isn't one big sales day. It's every order shipped complete and on time, and customers who come back.
Easy Pack handles campaign spikes right away. Message us on LINE to plan your shop's next campaign.
